Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listings Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities. Yes, we know that can be confusing — but that’s how things have evolved. Our article, Does SEM = SEO + CPC Still Add Up?, explains the evolution in more depth. For those who want to learn more about either SEO or SEM, see our guides below: What Is SEM & Paid Search Marketing What Is SEO / Search Engine Optimization? Search Marketing Advice At Search Engine Feature At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-
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