Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Did the page offer a relevant next step to continue learning and engaging with your brand? If you answered “yes” to all of these questions, then the author who wrote this piece of content did their job very well: They created a piece of content that fulfilled your intent. In 2019, that’s what search engines like Google care about — solving for their searcher’s intent. Read on to learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy. Effective content comes with a blueprint Before we dive in, you may be asking yourself: “How do I solve for searcher intent?” You can start by creating an experience for website visitors that tells a practical story. That story should educate and inspire them to make a transformation and put their i
Your organic result game is on point, but you’ve been hearing a lot of chatter about SERP features and are curious if they can help grow your site’s visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. If it’s the features in your space that you’re after, you’ll have ’em. The number of keywords producing each feature? You’ll have that, too. The share of voice they’re driving and how much you’re owning? Of course, and more. Here’s a step-by-step guide on how you can use the dashboard to suss out a SERP feature strategy that’s right for your site. 1. Establish viable sites and segments For context, let’s say that we’re working for a large supermarket chain with locations across the globe. Once in the dashboard, we’ll immediately look to the Overview module, which will give us a strong indication of whether a SERP feature strategy is viable for any of our keyword segments. We may just find that organic is